Method · Refinement · Systems
Every business has a problem hiding in plain sight, and finding it is my work.
I study how your business attracts, serves, and operates, then refine what's no longer working and build systems that support sustainable growth.
350+ Client Engagements · Small Business Strategy & Systems
How your business attracts, serves, follows up with, and supports customers, along with the systems behind the work.
What I Study
Friction, unclear positioning, weak handoffs, unnecessary complexity, disconnected systems, and information that may be leading you in the wrong direction
What I Diagnose
We prioritize what matters, decide what actually needs to change, and build only the strategy, system, or digital solution your business needs next.
How It Works
Strategic
Offers
Operations Audit & Alignment
For the business owner who knows something is off but cannot see it clearly enough to fix it.
You'll receive a customized Operations Alignment Report outlining the highest-impact opportunities for improvement, so you know exactly what to address before investing in another website, funnel, platform, or provider.
What’s included:
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Strategic review of your website, inquiry process, booking flow, emails, and backend tools
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Brand clarity and service presentation review
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Client journey and visibility assessment
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Operations Alignment Report with prioritized recommendations
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Visual summary of friction points, gaps, and opportunities
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Optional add-on: 30-minute debrief call +$97
Business Bottleneck Intensive
For the business owner who knows something isn't working but can't quite identify what's causing the friction.
Whether you're struggling with positioning, offers, messaging, systems, customer experience, or your next business move, this intensive is designed to uncover what's holding your business back and provide a clear path forward.
What’s included:
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90-minute 1:1 virtual intensive
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Bottleneck analysis and business review
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Offer, messaging, positioning, or customer journey evaluation
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Real-time feedback, refinement, and strategic recommendations
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Guidance around systems, workflows, and operational efficiency
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Personalized post-session summary with action steps and priorities
The Strategy Roadmap
For those who have clarity but need the plan.
You know what needs to change, but the next steps still feel scattered. The Strategy Roadmap turns your ideas, priorities, and business goals into a concrete 90-day action plan built around your current season, capacity, and next move.
What’s included:
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90-day written Strategy Roadmap personalized to your business
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Priorities ranked by impact and sequenced for momentum
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Step-by-step action plan organized by phase
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Offer, messaging, and systems recommendations woven throughout
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Alignment checkpoint: is this plan built for this season or the last one?
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Clear implementation focus so you know what to do first, next, and later. This is the step between knowing and doing.
Monthly Strategy Partner
For the business owner who is carrying too much alone.
This is ongoing strategic partnership for the founder who needs more than accountability. You need honest feedback, sharp thinking, practical direction, and someone who can help you identify the bottleneck, simplify the next move, and keep the business moving with structure.
Each month includes:
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90-minute private strategy session
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Direct text access between calls
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Business operations and systems review
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Offer, messaging, and positioning refinement
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Brand, content, and visibility direction
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Strategic feedback on priorities, opportunities, and next steps
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Support through decision fatigue, resistance, and leadership challenges
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Monthly priority summary with recommended action items
$2,500/month
Minimum 3-month commitment. Discovery call required.
Web & Systems Refresh
For service providers, restaurateurs, and creative entrepreneurs ready for a foundation that actually works.
This engagement begins with a paid strategic audit of your current systems, then moves into a scoped custom build designed to convert, communicate, and operate the way your business actually needs it to.
What's included:
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Strategic audit of your current website/booking flow/backend systems
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Written audit report delivered within 24 hours of deposit
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Discovery call to review findings and confirm full project scope
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Website design and build
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Strategic review of your offer presentation and conversion flow
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Post-launch review and strategic next phase recommendations
Client Feedback
Elle transformed the aesthetic of my brand and helped me to envision my business with a tangible marketing strategy I could execute. She listens from a relatable perspective as a woman of color, enterprise, experience, and creativity.
From the very beginning, Elle helped identify areas that lacked structure and offered practical steps toward organizing my business in a way that felt intentional and aligned. Even early on, the clarity she brought was powerful.
Elle doesn’t just give you strategy, she gives you a plan that finally makes sense. The value delivered was evident immediately, and it positioned me to move forward with confidence and order.
You leave with a diagnosis you can act on
Every engagement ends with a clear account of what is holding your business back, the order in which to address it, and practical next steps built around your capacity and your goals. My recommendations come from studying your business specifically so that you will recognize yourself in every one of them.